Best Man: Alex Sims

Say hello to Alex, the main man himself and Edward's partner in crime! A bit of a nerd, with the brains of Einstein and the charm of... well, Alex. He’s Edward's big brother and our Best Man, a whiz in just about anything he puts his mind to, and a true perfectionist. When he's not perfecting his home office set up to maximum comfort, he enjoys optimising his cup of coffee for maximum enjoyment, or brainstorming how a business could be further optimised (you probably get the picture).

Alex and Edward earned eachother’s respect when sinking countless hours into playing Call of Duty: Modern Warfare 2 Spec Ops, on the hardest difficulty setting (which they completed by the way - there was nothing Snatchy or Grabby about the Snatch and Grab level). They also share a unique love for Metal music, although you wouldn’t guess it, that has been forged through innumerable “turn that bloody racket down”s from their parents. 

These days, their wild adventures have mellowed slightly; while they used to enjoy drinking and shenanigans that sometimes ended a bit too eventfully and one time in a hospital, Alex now channels his energy into being a dad to his two wonderful sons - trading late nights out for early mornings. While some may claim fatherhood has made him "boring", his sharp wit and readiness for a laugh say otherwise.

Fun fact about Alex: He has some seriously cool tattoos.